Blue Print to Building a Successful Real Estate Team

The 5 Keys to Unlocking Your Potential So You Can Build Your Empire!


Authenticity. What is authenticity? It’s about being real and genuine, not false or copied. However, in this world we live in where we consistently take on the characteristics of others, and where we work so hard to be in touch with what’s going on around us that we forget to examine what is important to us and who we are from within it can be challenging to know who we are authentically.
So… How can you get it? How do you know who YOU really are? I think it begins by asking questions. You’ve got to get real honest with yourself about what you are in different environments before you know WHO you are… For example,
  • Who am I with my family?
  • Who am I with these friends?
  • Who am I at work in my real estate biz?
  • At the gym?
  • At church?
  • With my best girlfriends?

Sure you’re you, but I’m guessing that each of those environments brings a new and different level of internal acceptance. You feel differently at home than you do at work. You’re accepted for who you are even in your darkest moment. When you begin to identify the things about yourself that give you a great feeling of acceptance rather than judgment that’s when you know you’re being authentic. You can also begin to use your authenticity with intention and that’s powerful.

Authenticity and transparency are two of the most important things in creating and building a successful team, business, and life. If you don’t know who you are and you’re not willing to share where you’ve been it’s hard for people to connect with you on a deeper level. When you’re hiding parts of yourself it’s a challenge to be present and really listen. I’m not suggesting you’re intentionally hiding. It’s just that we don’t live in a space that’s overly accepting of authenticity. We are taught not to be vulnerable, especially not in a public space.
And if you don’t know who you are, you will always be clinging to the latest and greatest business trend that you think makes sense rather than from your core values. From who you are. Sure those things help shape us and it’s part of the evolution process but you are who you are at the core and if you’ve covered it up you’ve got to begin uncovering yourself. This also means knowing your strengths and how to use them in a way you may have never used them before. It means setting aside time to constantly evaluate that. It means acquiring a team around you that has strengths you don’t have. It means knowing why you do what you do and who you are around that. I created a guide that will walk you through identifying the culture you want in your business and the way to attract the best team… you can download the free guide here.. Get The Guide


What is influence? The capacity to be compelling in such a way that specific results are produced. I believe that this skill combined with authenticity and transparency can change your life, the lives of others, and the world!
If you cannot influence people or gain their buy in you will struggle to build, grow, and develop anything… Especially your real estate business. This means meeting people from where they are not expecting them to meet you where you are. Leadership is walking back down the mountain you’ve already climbed to encourage, inspire, and motivate. But you first have to know why you do what you do. You have to understand your passion at a level so deep that you’re not willing to compromise. Then you’ve got to be willing to share that vision with those who you want to influence to DO something for you, or with you. This is a skill set. It’s a learned skill just as much as communication. In fact communication is a big part of this process, and the better you can communicate with someone the easier it will be to gain their buy in and support.


What is action? It’s to DO something. Setting goals and having an action plan seems so elementary to a lot of people but it’s imperative that you are focused and disciplined with your time and energy. If you don’t have a plan to follow and execute you’re not going to get nearly as much accomplished as if you have a constant focus on what you need to get done. A friend of mine shared this with me and I really like it. Have an OHIO day. O-only H-handle I-it O-once. Have a day like this each week. It gives you time to clear the clutter that often holds us back or keeps us from being productive. When you pick something up stay with it until its completed.
When I became a certified ONE Thing Trainer I learned the importance of FOCUS and how when we line up our smaller tasks strategically like dominos they begin to build momentum and we can tackle even larger things. Success is sequential not simultaneous. As a female real estate agent growing a team you have to STOP PINGING around! You are in action a lot of the time, but you are not getting the things that you want to get done at the end of the day! How many times do you walk away from your business at the end of the day, wondering what the hell you accomplished or completed?
That is normal for someone like you, but it is the thing that keeps you from being UBER productive and teaching your team how to be UBER productive! You’ve got to focus lady. That comes with practice… every day you need to focus on your highest value task and work at it until you can see some progress. Stop putting that off. If you want to get even more done… get my Get SHIT Done (GSD) Productivity System


What is innovation? A new method, idea, or product. In real estate it’s about incorporating systems! You cannot keep doing the same thing over and over and over again and expect a different result. You’ve got to be willing to try new things and step outside your comfort zone at every level of growth. Be a Constant learner. Never stop growing, and sharpening your blade. If you didn’t catch my Facebook live on sharpening your blade check it out here… Sharpen Your Blade
Gathering new tools and techniques for how to improve is imperative. Reading, listening, watching, observing… There are so many ways to gain new information.  It’s important you know how you like to learn and then commit to it and be disciplined enough to keep doing it. Make it a consistent part of your routine. Read for 30 min/day, watch a training video, listen to an audio…. BUT DO SOMETHING! And do it consistently.
Document the steps you go through when you work with a client. Walk through each and every thing that you do to be successful. This will help you establish the system that you don’t even know you are using that is making you successful. Then you can teach that system to someone else! That is innovation. There are lots of people in the real estate industry that will say they have the latest greatest way to ______ (fill in the blank) and what happens is that agents spend a shit ton (that’s an actual metric for measuring by the way) of money and time on so many different avenues there is no way that any of them are working together. All of the energy that was spent on each tool is now wasted. Find a SIMPLE system and STICK to it! Don’t over complicate things.


It’s important to look into the future. Knowing where you’re headed in the next six months, 12 months, two years, 10 years. These things have to be kept at the forefront of what you’re doing. It’s hard to navigate and adjust if you don’t keep a constant focus on where you’re headed into the future. Things are going to come up navigating your business, that’s a given however if you don’t know where you’re headed it’s hard to know how much you need to course correct when things do come up and get in the way of where you’re going.
The other reason it is really important for you to know what your vision is, so that you can share that vision with your team and your clients. If your team or your prospective team doesn’t know where you are headed or have an idea of where they fit in your future it might be easy for them to unplug and move on to somewhere they are part of the bigger picture.
It’s important for you to tie the vision back to your life and make sure that you’re keeping in mind each one of the things that we already discussed. How does the Authenticity fit into your plan for your vision? How does Influence and buy in from your team, customers, and vendors fit into your plan and your vision? How does Action and creating a plan fit into your long-term plan and your vision? How does Innovation fit into your long-term plans?
Most businesses Don’t write down their ten year goals…five-year goals… one year goals… and it’s really important to do that. It’s important for you, it’s important for your team, and it’s important to success of your business your life and your happiness.
P. S. If you haven’t joined the Facebook conversation with an amazing group of women just like you who are building a team…. I would love to have you! Join us here!
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